In many MSMEs and growing startups, finance is often seen as a back-office function, limited to bookkeeping, GST filings, and compliance. But what’s not visible is where the real cost lies. When there is no financial leadership at the decision-making table, businesses don’t just operate blindly — they bleed silently. Here’s how it typically unfolds: Lack of Financial Visibility : Promoters rely on fragmented data. There is no real-time clarity on profitability, working capita